Elite Winter Championships 2024

In this modern world of big multi-national corporations, Baileys Horse Feeds remains quite unique in being family owned and run since its inception in 1982. This means we care about our products and how they work for our customers and their horses – we take it personally!

Many of us are hands-on competing, racing or breeding so we’re familiar with the practicalities of keeping and feeding horses and understand the challenges faced by today’s busy riders.

Just because we’re “horsey”, it doesn’t mean we don’t keep up with the times – our Nutrition Team, led by Liz Bulbrook BSc (Hons), constantly review the latest scientific research, into feed technology and equine nutrition, and apply relevant developments to our product range. With our continuous investment in production technology too, the “science behind Baileys” truly is of the highest calibre.

We manufacture to a strict code of feed safety and our “drug-free” premises are accredited to the Universal Feed Assurance Scheme (UFAS), which means our production methods and conditions are carefully controlled and conform to EU and UK legislation governing animal feedstuff manufacture. Our feeds are also monitored for the presence of specified naturally occurring prohibited substances (NOPS) as defined by the rules of racing and the FEI.

We’re proud of what we put into our feeds and make no apologies for using modern nutritional developments to bring real benefits to our customers’ (and our own) horses. Pre and probiotics, chelated minerals, specially protected vitamins, plus other natural and technical additions, are all there to make a positive contribution and not just for effect. Horses prove it time and again as they bloom and perform on their chosen Baileys feed.

We always stick to consistent recipes which is why we can confidently print a list of ingredients on each bag or tub – rather than a changeable label - and means we won’t just change what’s in a feed because ingredient costs are fluctuating.

All the ingredients we use are chosen because we believe they are the best for the horse, many are sourced locally and all are carefully selected for their quality and suitability. This, along with our meticulous production techniques, means that a bag of Baileys really is different from a bag of feed from another manufacturer; the digestibility is outstanding, so your horse gets more per scoop, with an optimum balance of nutrients.